Children's Healthcare of Atlanta approached us to help create an App that would help parents help their children get the nutrition they need.
Children’s Healthcare of Atlanta provides an on-premisis feeding program to assist parents and caregivers help children with feeding disorders. Until now, there was no trusted source or digital product to offer off-site guidance. We set out to fill that void by disrupting the CHOA program to bring that expertise, knowledge, and acumen online. While CHOA can only serve a limited number of children in Atlanta, our platform can potentially serve millions of children everywhere.
How things feel emotionally and physically is a huge part of our ability to be successful, at mealtime and beyond. We pursued a host of visuals and concepts to portray what it looks like to instill a basic nutritional foundation.
In all facets of nature, one can find parents helping their young with foundational nutrition. We honed in on the visual of a perfect-fit between a bird and its chick — this is our nod at the bond between parent and child. With a bit of texture and color — as well as a more whimsical, emotional style — we found the building blocks to tell the Full Bellies story.
Our strategy for UX was to create a robust user-centric application through the use of user-flows, wireframes, and prototyping. The features and functions we pursued were built with the intent of not overburdening an already difficult process — it needed to be quick and easy, but also up-lifting. We formulated the Full Bellies user flow to provide a helping hand in the midst of meal-time, but also set up intentional space for celebration and encouragement.
Not being able to eat is one of the most fundamental problems a human can face — especially a tiny human, who needs nourishment to grow and develop. At the most basic level, we considered the building blocks of this problem — from both nutritional and personal perspectives.
First, we looked at the different colors, shapes and textures that comprise a healthy diet, and how the building blocks of that diet are what build a healthy human being. Then we thought about the learning process, and the step-by-step nature of how the Feeding Program works.
Based on all of this, we breathed life into the foods, tools and situations that make up meal time — and thus the Feeding Program — by using the building blocks to tell the story of how what it takes to get to a full belly.
The app is up and running, and currently in testing with parents and care-givers. We’ve made it easier for parents without access to nutritional resources to provide foundational skills to their children. We are excited to see what becomes of Full Bellies and our two little birds.