We partnered with Roadie to create a more modern brand personality and expand their services into the B2B space.
Roadie has made a name for itself in the delivery world — it is unique in its collaborative approach to disrupting the way traditional shipping and logistics work. The Roadie brand, however, had gotten stale and their B2C model needed a platform for expansion into the B2B realm. That’s where we came in. Through a rigorous strategy exercise and brand exploration, we reinvented the up-and-coming brand and gave it a digital platform that serves as a hub for their marketing and lead generation initiatives.